FirstBank
The client didn’t ask for it—and didn’t even know they needed it. We pitched and successfully sold not one, but two spots to enhance their CTV premium placements. I led the conversation, guided my team in uncovering insights and developing storyboards, collaborated closely with the video production team to bring the vision to life on shoot day, and oversaw all aspects of post-production.
Bank Like Penny
A dog effortlessly signs up for a FirstBank account, showcasing quick, easy, and hassle-free banking—because the best ideas are the simplest. Need I say more?
Adventure Awaits
This spot speaks to Gen Z—fun, carefree, and always on the move. As they embark on their next adventure, FirstBank is right there with them, making banking seamless wherever life takes them.