Breast Cancer Knows No Gender

While breast cancer is common in cis women, the truth is, everyone is at risk to some degree. Transgender women are 47x more likely to get breast cancer due to factors like hormone therapy and breast implants. Many transgender woman are either unaware of the risk or fearful of mistreatment in our medical system.

I uncovered the core insight and crafted the visual identity, shaping this campaign from concept to execution with purpose and impact. This was a biz dev pitch.