Verzenio
U.S. Olympic volleyball star April Ross drew strength and tenacity from her mother, Margie, who always prioritized what mattered most—time with family. This heartfelt spot aired during the 2021 Olympic Games.
I played a key role in shaping the project, contributing to concept development, creating storyboards, designing all graphics, attending shoot days, and ensuring consistency throughout the editing process.
In addition to producing the TV spot for Verzenio, I led the brand launch, developing a campaign that set them apart from competitors and redefined their presence in the healthcare industry.
Collaborating with renowned photographer Tim Tadder, I captured the powerful confidence of these women, ensuring every detail—from meticulously finalizing the pre-pro deck to managing client expectations on set—was flawlessly executed. All of this was accomplished remotely via Zoom during the pandemic lockdown. The striking photos became the foundation of a bold and distinctive launch campaign.
