U.S. Olympic beach volleyball star April Ross channeled her spirit and tenacity she got from her mom, Margie, who never lost focus on what mattered most: time with her family. The spot aired at the Olympic 2021 games.

Directly contributed to project concepting, created storyboards, designed all graphics, attended shoot days, and ensured consistency during editing.

Copywriter partner: Kent Koren

Most clean-label beauty products are either too expensive or ineffective. earth CLEAN BEAUTY was born with the commitment to make sustainable & attainable products that everyone can enjoy with powerful, simple ingredients that can make a difference in the world.

From logo creation to packaging design, to creative marketing and positioning, I led every aspect of this brand launch. All within a year.

Thicker Fuller Hair partnered with influencers to test the true benefits of the product. Resulted in over 1,000,000 impressions, Thicker Fuller Hair gave consumers, you guessed it, thicker fuller hair!

I strategically utilized influencers content in various mediums including paid media and social channels. Established the brand’s positioning and visual identity. Finally, I shot all the product photography.

Verzenio, a drug that helps prevent breast cancer reoccurrence, was officially launching their brand and needed a campaign that would differentiate themselves from their competitors and the healthcare industry.

I worked closely with the famous photographer, Tim Tadder, to captured the powerful confidence of these women. I managed client expectations on set, all accomplished through Zoom calls during the pandemic lockdown. Afterwards, I executed all digital banners and brochures.

When you think of T-Mobile, the first thing you think of is TV, right? Didn’t think so. We needed to introduce their new, disruptive entertainment service TVision to audiences who knew us only as a telecom giant.  

My partner and I developed a multi-touch campaign in digital and print that challenged cable and satellite users to ditch their cable bills and try something new.

Eckrich Foods, a nationally-distributed prepared meat brand, was launching a new line of sausages and needed visuals that telegraphed premium quality and wholesome tastiness to moms around the country.

As the sole lead creative on the photoshoot, I directed the photographer and food stylist to ensure we captured all the imagery we would need to create mouth-watering ads. I also managed client expectations on set. In post, I supervised retouching and later personally executed all POS elements.

ebbu, is a cannabis research facility that need a new visual identity with heavy emphasis on the scientific technology of cannabis.

Inspired by their process, I created a visual identity utilizing hexagons, pops of colors, and photography.

I founded Squats and Tots in 2023 from the simple truth that most fitness brands are too aggressive in their visuals and messaging. Our mission to create an inclusive, positive community that promotes fitness as a joyful adventure, rather than a daunting task.

Squats and Tots has embarked on a new digital venture, with the ultimate goal of releasing unique and collectible NFTs. By embracing the ever-growing presence of the digital world in our lives, Squats and Tots aims to inspire and promote an active lifestyle in a fresh and innovative way.

Empower Her Network is a non-profit that helps human trafficking survivors reintegrate into society. They had little-to-no awareness and needed to educate varied audiences around the country.

I approached this client myself and agreed to help them pro bono. We worked closely to establish content pillars, a year-long social calendar, then designed the look and feel, and drew illustrations myself.

Tangled Roots made amazing craft beer. The trouble was,  they lacked a coherent look and voice that truly reflected their easy-going vibe and their outdoorsy roots.

I came up with the tone and visual style that invited casual brew-heads to escape the grind and unwind. We won the pitch.

Texas Lone Star Realtor, needed a logo update that represents their Texan pride and warm hospitality.

The logo is exactly what the brief ordered. I saw an opportunity to add a deeper meaning to the beloved Texan star. Just by adding a chimney and using negative space, it looks like a warm, occupied home.